I’m a Creative Director, brand strategist and creative leader with 14+ years of experience building brands, leading multidisciplinary teams and turning ambitious ideas into work that moves businesses forward.

My career started in design, but it didn’t stay there. I’m at my best when the problem is complicated, the ambition is high and the obvious answer isn’t good enough. I care about beautiful work, but I care just as much as the thinking behind it, the people making it and the business it’s built to serve.